About Superior Cold Storage

Our Approach

Our focus is to provide excellent service to every client. We are focused on our clients' business goals and we value ALL our customers, no matter their size.

Our Story

Superior Cold Storage is family-owned and operated. Ruben Napoles and family members began the company to fill a void in the refrigerated warehouse space in NJ for small and medium food services companies. Ruben experienced first-hand how the large warehouses in Northern NJ mistreat what they deem to be small clients.

These third-party logistics providers want pallets in, pallets out, easy money! To cut costs, they fill their rosters with temps regardless of what problems their customers suffer as a result of untrained staff. Superior is committed to offering its clients personalized and excellent service.

Meet the Team

Ruben Napoles, President

Ruben has built a reputation of caring about his customers and he works alongside his staff daily to make sure his customers receive the service they deserve. With over 25 years of experience in the industry, clients turn to Ruben when their businesses suffer due to the mishandling of its products at other warehouses.  He understands fulfilling his customers’ requirements is key to growing Superior.

Ruben and his entire staff go above and beyond to provide outstanding service. He is committed to working together with customers to achieve mutual goals and make sure their businesses succeed.

A client with worldwide operations wrote this about Ruben: “….he [Ruben] ALWAYS, either answers the phone or he calls back soon after... and that is a very good sign! Ruben also knows the frozen/refrigerated business very well – he worked for a third-party logistics company for several years, his warehouse is conveniently located – not too far from the Elizabeth port, and well structured. All these factors would give anyone a very good first impression. But, what reinforced my feeling to have found the perfect fit for our frozen/refrigerated program, was his willingness to work with our organization and the quickness of his responses to all my inquiries.”

Victor Ronquillo, Vice President

Victor is a licensed freight broker with over 27 years of experience in the industry.  Long or short hauls are easily managed by Victor daily.  Clients turn to Victor for his stable manner and ability to get freight moved according to their needs.  Clients avoid the stress and additional costs when they turn to Victor and his staff to handle the transportation of its products.

Ruben and Victor have worked together in the logistics industry for over 20 years. Other family members work behind the scenes to support the company’s mission of providing unparalleled service to its customers.